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June 2014: Dallas Morning News - Small Business Spotlight: Michelle Kitto; Urban Spools

The Dallas Morning News

Small Business Spotlight: Michelle Kitto; Urban Spools

Small Business Spotlight
East Dallas, June 2014

Michelle Kitto owns Urban Spools Sewing Lounge, which is located in Casa Linda Plaza, near Another Broken Egg Cafe.

Did you always want to be an entrepreneur/small business owner?

A: Yes.

What steps did you take in your previous jobs or training to prepare you for owning your own business?

A: I have had a lot of different jobs in my life and worked for many different types of businesses. I think I learned a bit from each of them; both in what to do and what not to do.

What is the best advice you received when you were looking into opening your own business?

A: My husband was my biggest supporter and cheerleader. He kept encouraging me to just take the leap. I also worked with a business coach. She had some great tips for planning and strategy.

How long have you owned your own business?

A: It’s been two years this month.

Do you use social media or networking groups to grow your business?

A: Yes, we are Urban Spools on Facebook, @UrbanSpools on Twitter and Instagram, and UrbanSpools on Pinterest. We also have a blog and an e-newsletter.

How does your business give back to the East Dallas community; are there ways you volunteer?

A: We have donated to several of the neighborhood school auctions and have been a supporter of the White Rock Home Tour.

What are some of the ways East Dallas is good for small businesses?

A: I think East Dallas is one of the best areas of town in which to own a small business. This part of the metroplex is especially loyal to small business and is extremely supportive. For Urban Spools, it has also been a great fit since there are so many creative residents!

Looking ahead, what do you feel are some of the challenges your type of business will face?

A: I think we will face some competition from the big-box stores and from online-only retailers. In the end, I think that it is vital that small businesses provide outstanding customer service and activities that foster a sense of community, and I firmly believe this is what will help us to survive.

Anything else you’d like to share?

A: I count myself very lucky to own a business doing what I love. And I can’t think of a better place to be in business. East Dallas is a friendly, welcoming part of the city and I have had so much support from local residents. We are currently gearing up for another summer of kids sewing camps, and can’t wait to meet all of our new students.

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